The Brief
When Azteq, a forward-thinking IT service company, decided it was time to give their documents a glow-up, we were thrilled to jump on board. Their old brochures and reports were filled with great info, but the design felt like it was still buffering. So, we hit refresh on everything, giving their materials a bold new look that matched their innovative spirit.
We started by diving into Azteq’s brand personality: smart, sharp, and just a bit cheeky. That gave us the perfect foundation to reimagine their visuals. Out went the generic tech blue; in came a palette that said, “We’re experts, but we’re also human.” The new layouts were sleek, modern, and infused with energy; think crisp lines, dynamic icons, and a confident use of whitespace that let the content breathe.
The Rebrand
Next came the copy. We polished up their message, keeping it clear and confident but adding a touch of personality. Instead of sounding like another IT textbook, Azteq’s brochures now sound like a friendly tech genius who also knows how to tell a good story. Because let’s face it, when you’re explaining cloud infrastructure or cybersecurity, a little wit goes a long way.
Refreshing
The rebranding process also involved updating older documents that had seen better days. We didn’t just tweak logos and fonts; we completely restructured how their information was presented. Every chart, every paragraph, every visual element now works together to tell one cohesive story. The transformation was so striking, even their servers probably felt cooler.
We also designed a set of new brochures that really show off what Azteq does best: making technology approachable and powerful. Whether it’s for clients exploring managed IT services or companies curious about digital transformation, each brochure now feels like a mini adventure into the world of smarter tech, one that invites you in instead of overwhelming you.
Mission Accomplished
In the end, the project wasn’t just about pretty documents (though, let’s be honest, they are pretty). It was about giving Azteq a visual identity that matches their innovation, their people, and their forward-thinking mindset. The result? A refreshed brand that looks every bit as sharp as the solutions they deliver and one we’re incredibly proud to have helped shape.
