Schools in!
Beech Lodge School approached us with the goal of creating a promotional video that would effectively appeal to both children and parents, showcasing their school’s unique environment and values. After discussing their needs and vision, we developed the concept of having a child serve as the presenter, giving an authentic and relatable tour of the school. The idea was to offer a perspective that would resonate with prospective students, while also providing parents with insight into the school’s facilities, culture, and educational philosophy.
The child-led approach proved to be incredibly successful. The young presenter’s natural enthusiasm and genuine connection to the school created a warm, welcoming atmosphere throughout the video. This approach not only highlighted the school’s facilities and learning environment but also helped convey the sense of community and joy that children experience at Beech Lodge. The result was a captivating video that resonated with both children considering the school and parents looking for a nurturing educational setting for their children.
Since the video’s release, Beech Lodge has received overwhelmingly positive feedback, with many parents and prospective students expressing their excitement and appreciation for the engaging, child-focused presentation. The success of the video has played a significant role in the school’s continued growth and expansion, particularly as they prepare to open a new campus. The feedback has reinforced the idea that showcasing a school through the eyes of a child can be an incredibly effective and powerful way to connect with the target audience.
