Quality, Honesty and Safety

QHS have been providing gas and metering maintenance, installation and repair services for over 24 years.

Their values, quality, honesty and safety, are very important, as well as delivering a service that is consistently high-quality.

They needed a brand refresh to reflect this with a modern and eye-catching style, this included a new logo and brand guidelines document.



The Logo

One of the most rewarding elements of design is taking something fairly ordinary and making it unique and innovative. We definitely had this experience when coming up with logo designs for QHS.

We ended up with quite a few initial thoughts and ideas which we showed to QHS before they settled on the below logo. We love the simplicity and boldness of the logo. The hands and house icon was hugely important in demonstrating quickly how QHS look after your home.

This logo needed to be transferable over a range of platforms, not just print and digital, but also vans and clothing for their staff.

The Brand

The logo is the show stopper but with every company it is important to layout how the rest of the brand looks to give your business a full identity.

As their structure and values are critical to QHS, they need to be consistently portrayed over any and all business collateral. This means that having and using their guidelines document is very important to their branding and tone of voice.



The Mission

QHS‘ mission is to continue providing the highest quality of service, while maintaining their core values of Safety, Quality and Honesty to guide all their decisions, as well as the interactions that they have with customers, suppliers and colleagues.


Logo design options

Chosen design

Page brand guidelines document