In preparation for Valentine’s Day, in conjunction with Popcorn PR, we developed the ultimate ‘Cracker Sutra’ serving suggestion guide combining Laughing cow cheese and cream crackers.
We were involved in so many aspects of this project from designing the booklet, gift tag & box insert, to creating the characters and drawing the illustrations right down to the presentation and photography of the food.
‘Within just a few hours, the love was certainly spreading across social with our dedicated #SnackLove reaching just shy of half a million from the likes of Glamour, Fabulous, HELLO! and Best Magazines.’
It Started With A Box
What arrived as a surprise in the post was a beautiful white box surrounded by a bright red ribbon and filled with all manner of goodies like champagne, chocolate and our Cracker Sutra brochure, not to mention the cheese and crackers to ensure the perfect start to Valentines Day.
We created a tag and a box insert too to complete the suspense and intrigue upon opening the box, and we managed the entire print process for every element.
The Morning After
So, we were tasked with curating a creative stand-out seasonal campaign to amplify The Laughing Cow’s commercial cracker partnership. We did the creative concepts, photography, graphic design, illustration and print management of the recipe books.
Were they happy with the results? You bet your cheese and cracker filled tummies they were!