In preparation for Valentine’s Day, in conjunction with Popcorn PR, we developed the ultimate ‘Cracker Sutra’ serving suggestion guide combining Laughing cow cheese and cream crackers.

We were involved in so many aspects of this project from designing the booklet, gift tag & box insert, to creating the characters and drawing the illustrations right down to the presentation and photography of the food.

‘Within just a few hours, the love was certainly spreading across social with our dedicated #SnackLove reaching just shy of half a million from the likes of  Glamour, Fabulous, HELLO! and Best Magazines.’

It Started With A Box

What arrived as a surprise in the post was a beautiful white box surrounded by a bright red ribbon and filled with all manner of goodies like champagne, chocolate and our Cracker Sutra brochure, not to mention the cheese and crackers to ensure the perfect start to Valentines Day.

We created a tag and a box insert too to complete the suspense and intrigue upon opening the box, and we managed the entire print process for every element.

The Pièce de Résistance

The crowning glory of the entire piece was undoubtedly the Cracker Sutra brochure. A little cheeky, but a lot of fun, this 28 page A5 landscape recipe book showed off our photography skills, graphic design capabilities and illustration work.


The Morning After

So, we were tasked with curating a creative stand-out seasonal campaign to amplify The Laughing Cow’s commercial cracker partnership. We did the creative concepts, photography, graphic design, illustration and print management of the recipe books.

Were they happy with the results? You bet your cheese and cracker filled tummies they were!


Fully retouched photos in one day

# Interactions

Cheese triangles eaten in one day!