If you’ve been set the task of producing a brochure and are feeling overwhelmed, do not panic. We got you boo. Our simple, five step guide will help you consider every important aspect of a brochure printing project and ensure you have no dramas at all.
1) Make a plan
Sounds too obvious right? It’s amazing how many people just don’t take a step back and make a clear plan! Take time to think about who the brochure is for and how you are going to use it and distribute it once it’s printed. Once you have a plan and know what content you are including in your brochure, you can then think about how many items you want per page and the overall look and feel of the brochure.
2) Nitty-gritty details and budget
Next up, sorting out the literal fine print and costs. Gather quotes from a few suppliers (did we mention that we do printing? Get in touch for a quote!) and make sure you consider how big you want the brochure to be and how you want it to feel in your customers’ hands.
Decide your paper size and how many pages you will need the brochure to be and the kind of weight and finish you want the paper to have. A good printer will be able to help with a sample of different paper stocks and finishes too, which will help you decide whether you want a super glossy finish or a cool textured matt look. Be clear and realistic on your budget too.
3) Hunter-gatherer time
This is the bit that takes time but if you do it carefully and methodically then you’ll see the payoff. Gather all the information your brochure needs; images, marketing copy, dates and pricing information (if relevant) and the important details for how customers can take action on your product.
Label it all clearly to make your designer’s life easy and make sure you create a clear brief as well so your designer and you are on the same page. Check out our top tips on creating an effective brief here.
4) Proof it inside out, back to front!
Once you have your proof, set aside dedicated time with no distraction to proof every little detail. Check the spelling, grammar and all your essential information (it’s shocking how many brochures go to print with the company website spelt wrong!).
If you can, get a second pair of eyes on it, as when you’re so involved in the process it’s easy for your brain to autocorrect and miss obvious errors in the proofing process.
5) Make your distribution plan
Once your brochure is sent to print, it can be tempting to kick back as creating a brochure is a big project! However, you should use this time to get your plans in place ready for the arrival of the brochures.
If they are being mailed to customers, make sure you have a mailing house lined up ready and, if you are distributing through display stands in your area, get this plan in place too so your brochures can go straight out as soon as they arrive.
So there you have it, five top tips that will make you a brochure creating champ!
