Have you noticed how noisy the world has got, even during the time we spent quarantining or locked down at home? So many devices, communication channels and marketing messages flying at us from all angles. Like that one ad for TikTok you sometimes see on YouTube videos, with horrendous music that sounds like Optimus Prime getting kicked in the crotch. Eugh!
But what was it you actually ‘listened’ to? We bet it was videos.
Some of the best video content in recent months has been viewed billions of times. Hard to imagine, but true. (The most-watched YouTube video of all time is Baby Shark by Pinkfong with over 10 billion views, but we recommend you don’t add to that figure!)
Videos were 81% of all consumer internet activity in 2021 and that figure is expected to rise in 2022. The information gained from purposeful and engaging videos sticks too, putting it at the heart of ambitious marketing strategies.
Listen up then, as we share more video production trends to watch in 2022!
Tell me a story
“Marketing is no longer about the stuff that you make, but the stories you tell.” Business expert and author Seth Godin.
Marketing storytelling techniques are firmly embedded. In 2022, engaging your audience with videos on a sequential basis will continue to be important. For instance, a series of brand-orientated story videos resonate with your customers and keep them coming back for more.
Longer videos can work
If you use storytelling in video ads or social media content, you can get away with longer productions. Especially as internet users now see video as a compelling and interesting form of communication.
That being said, you need to make sure your videos remain engaging the whole way through – it’s no good if the video starts with a bang and ends with a whimper!
Authentic and warm
However, contemporary consumers and business decision-makers turn off instantly when it comes to flowery marketing initiatives or slick ad campaigns. They want authenticity, and something that ‘talks’ to them as an individual. Keep video content down to earth and front it with people who are genuine and warm.
This links with how much user-generated content is shared online. In effect, to make an impact in 2022, you need professional video production that looks almost ‘homemade’.
Energetic, quirky content sells
TikTok has a huge influence on the type of video content people engage with. Videos from this platform regularly find their way not just on to other social media platforms, but also into content people share with each other frequently.
This makes one of the biggest video trends for 2022 fun, fizzy, energetic and humorous videos. Incorporate these features in a brand-centric video, and you can leave stodgy, pedestrian and dull competitors in your rear-view mirror!
Make it viral and interactive
“If your content isn’t driving conversation, you’re doing it wrong.” Dan Roth, Editor in Chief, LinkedIn.
The best video content invites viewers to mimic it and comment on it, as well as to share it with other people. So, a hot video trend for 2022 is to create ‘shareable’ videos that stimulate conversations. A good example is a behind the scenes glimpse or a little known ‘secret’ about your product or service or its use. It’s a ‘shock and awe’ marketing strategy for making videos.
The first thought of your viewers should be, ‘I want that’, followed by ‘I know someone who would be interested in this video’ or ‘I need to comment!’.
Get creative, or get lost!
This is a 2022 trend running throughout all digital and physical marketing. You must invest in highly creative, innovative branding and tools. Or, get left behind.
That includes outstanding, unmissable and unforgettable video production from Creative Jam’s award-winning experts.
Contact us today and let’s have a chat about how we can help you with your video production!
