Whatever you sell, you need to get your customers’ attention and compel them to consider your product or service.

One of the best ways to do this is by using memorable visual content that engages them with your product or service, including the slice of creative genius that is an explainer video.

In this article, we will explain why your organisation needs explainer videos and what the heck they are.

Show me, tell me!

First, consider a fundamental of human nature. If you tell someone something, they may possibly remember it. If you show them, you greatly increase the chances of the information sticking.

In marketing terms, brand messages delivered without visual content result in a recall rate of about 10% three days later. When you add visual content like explainer films, your audience will remember up to 65% of the information three days later.

This shows the power of visually explaining your product’s benefits.

Increasing lead conversion

The key to any visual content is always to make it fresh and interesting to grab and hold attention. Explainer videos are brilliant examples, as they tend to be short, punchy and add value to a product or service.

An illustration would be a film showing some of the best ways to use an item, making the product seem really sexy, vital or aspirational! You can also provide problem-solving information in explainer videos, add context or offer case studies of it in action.

The next step would be to place the explainer video on a landing page, your home page or prominently on a product page.

Does this work? Research shows that explainer videos can increase lead conversion by up to 144%.

That is rather a persuasive argument for using an explainer film on your website!

Compact way to build your brand

One of the advantages of explainer videos is rooted in the expression “a picture paints a thousand words”. A list of product benefits and usage instructions could take-up considerable space on your website. Only for site users to briefly skim the content or ignore it.

If you put your product benefits or usage instructions in an explainer video, you can ‘say’ a great deal quickly. (As well as getting your brand across brilliantly.)

Getting super-creative with explainer videos

Visual content of all kinds, in the right creative hands, can be an amazing way to communicate your brand or deliver vital corporate messages.

If you commission a fun, quirky or simply insightful explainer video, your audience will sit up and take notice.

Generally, your options include:

• Live-action promotional films
• Animations and cartoons
• Whiteboard explainer videos

That last one is a type of explainer film that largely relies on hand drawing and erasing product or service information on a virtual whiteboard. It can be an inexpensive but effective way to present product intelligence.

How to make the best explainer videos

You may have guessed the answer to this already.

To benefit from explainer videos that attract and convert leads, you need to call in the visual content experts at Creative Jam! You can also check out our shiny new page on explainer films for more information.

We would happily explain in more detail (and show you) why your customers will respond to explainer videos!