Do you remember ‘Tubthumping’ by Chumbawamba? “I get knocked down, but I get up again!” and “He drinks a whiskey drink, he drinks a vodka drink, he drinks a lager drink.”
Then there’s the ultimate one-hit wonder, ‘Never Gonna Give You Up’ by Rick Astley (which admittedly became a hit again when ‘rick rolling’ became a thing).
Do you know what should never be a one-hit-wonder?
This musical intro takes us to the advantages of putting a branding agency on retainer.
Brands are central to successful marketing
First a quick reminder of why ‘a brand is for life, not just for Christmas’.
This is the central pillar of your entire sales and marketing. Your brand sums up who you are, what you stand for, and why your products and services are the best options.
It answers your customers’ pains and gains, engaging them, and compelling them to buy from you.
Clearly more than a logo then!
Your brand underpins everything. Starting with a consistently applied brand identity that includes colours, fonts and yes… a logo. As well as brand statements that inform every piece of content and your corporate communications.
From staff uniforms and building signage to website content, customer service and sales letters, your brand is upfront and central.
According to Forbes, if you deliver your brand consistently – across everything – your revenue could grow by 23%.
Can you trust something this important to a fly-by-night ‘band’, that’s only in it for the money?
Best branding comes from a collaborative approach
You need a design agency that invests in getting to know your organisation inside out. Your business aims, marketplace, competition, target demographics, inhouse capabilities and shoe size.
(One of those isn’t entirely necessary, but you get the point).
This investment from your branding agency is how you get a significant ROI on your retainer contract with them. They support your brand from a place of wisdom, but also with 100% commitment and passion.
As they’re in this for the long haul, they give it their absolute all.
Brands are not static!
Just like our feet when we hear ‘Tubthumping’ play, brands are constantly moving.
Your brand may need tweaks and updates to keep pace with innovation, new rivals or a shift in your customer’s expectations and buying behaviours.
Plus, interpreting and applying a strong brand involves a constant amount of expertise.
For example, how can you make your brand obvious and powerful in a new video for your website, or refresh it to win back a major customer?
Around 59% of consumers make purchases as they ‘trust’ that brand. Sustaining that trust takes effort!
On tap talent for brand impact
Another reason to put an award-winning branding agency on retainer is it gives you the opportunity to ‘bolt on’ serious design skills at the drop of a hat (Or you could just have a chat with us!)
No time wasted bringing creatives up to speed or explaining where you see your brand transitioning as your company grows. We know everything we need to know, and we respond to your brand opportunity or challenge instantly!
In fact, with Creative Jam permanently on standby, we are “Never gonna give you up, Never gonna let you down, Never gonna run around and desert you.’