Responsible for a video budget? Five top-notch ways to spend your money wisely
The spectacular advantages of using moving imagery for marketing, sales promotions, staff training, and corporate communication need no introduction. However, as this is such a fun, limitless and exciting way to communicate, it’s easy to get utterly carried away,...
How much should you be spending on branding?
The real question here, is how valuable is a strong brand identity? The quick answer is, getting your brand right is everything! Without it, every penny you spend on your business could be wasted. Whatever you sell, it pivots on the way you engage with consumers or...
eCommerce website design: Should I hire an agency?
There are online website templates and a bewildering array of eCommerce website platforms to choose from. So, why hire an agency? …Okay, in the interests of transparency, we are deeply biased on this topic. After all, we LOVE designing websites. However, it’s...
5 clichés about branding you should avoid
This is a topic that gets our heckles up. (Or at least we think so, but we’re not entirely sure what a heckle is). Basically, clichés about branding are what hold organisations back. They also make us really angry when they lead to money spent on vapid, ill-conceived...
