Web design trends to watch in 2022
While everyone else is perfecting the latest TikTok dance, downloading online recipes or weeping while watching dog rescue videos, we’re looking at the bigger picture. (Disclosure: Actually we do all of the above, to be honest.) What do we mean by ‘the bigger...
Responsible for a video budget? Five top-notch ways to spend your money wisely
The spectacular advantages of using moving imagery for marketing, sales promotions, staff training, and corporate communication need no introduction. However, as this is such a fun, limitless and exciting way to communicate, it’s easy to get utterly carried away,...
How much should you be spending on branding?
The real question here, is how valuable is a strong brand identity? The quick answer is, getting your brand right is everything! Without it, every penny you spend on your business could be wasted. Whatever you sell, it pivots on the way you engage with consumers or...
5 clichés about branding you should avoid
This is a topic that gets our heckles up. (Or at least we think so, but we’re not entirely sure what a heckle is). Basically, clichés about branding are what hold organisations back. They also make us really angry when they lead to money spent on vapid, ill-conceived...