How much should you be spending on branding?
The real question here, is how valuable is a strong brand identity? The quick answer is, getting your brand right is everything! Without it, every penny you spend on your business could be wasted. Whatever you sell, it pivots on the way you engage with consumers or...
5 clichés about branding you should avoid
This is a topic that gets our heckles up. (Or at least we think so, but we’re not entirely sure what a heckle is). Basically, clichés about branding are what hold organisations back. They also make us really angry when they lead to money spent on vapid, ill-conceived...
7 little changes that’ll make a big difference with your video
The way we take in information – and make decisions – has changed rapidly. Not sure how to do something? YouTube it. Not sure whether to buy something? Look for a video that shows it in action. Bored? Watch the latest TikTok craze. (Please don’t do that now. We...
Having your design agency on retainer and the benefits
How great would it be, having highly skilled staff you can switch off when you don’t need them for a while. No sick days or holidays to cover. No wondering if they’re currently earning their salaries. You don’t even need to buy them a birthday cake! Switch them off –...
